A lot of businesses have been spending big bucks venturing into online marketing. E-mail blasts, Blogs, RSS feeds, and traffic are becoming the new marketing buzzwords. That’s fine. A lot of the new marketing techniques work very well. But that doesn’t mean that the old-school styles of marketing don’t work at all. In fact, sometimes the old stuff still works better than the new. Here are some old-school marketing ideas that you shouldn’t disregard if you are thinking how to make money from your business consistently.
Pack some marketing material or ad specials in your invoices. After all, the fact that the recipient is getting an invoice means that they’ve already done business with you. Encourage them to come back as repeat customers by sending them a little something extra that shows how much you appreciate their business and encourages them to return for new products or specials.
A similar tactic would be to print something on your cash register receipts. Grocery stores have started doing this with coupons. Usually, the coupons offer discounts on store branded items that match the name brand item that was just purchased. If your cash register system allows this function, you could use it to advertise your business with every sale you make.
Another idea to generate loyal customers is to send them cards or notes on special occasions. A lot of transactions require information such as date of birth. Track these by putting them into a special database and reminds you to send them a card or email on their special day. Businesses that specialize in other annual celebrations (like anniversaries) can do the same for those special days. Little touches like this make the customer feel appreciated and demonstrate the level of customer service that distinguishes your business from the competition (you might also slip a small birthday coupon in the not to encourage them to buy themselves a little something).
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